How can auto brands navigate changing consumer behaviors and viewing trends to drive business KPIs with TV advertising? The pandemic affected many categories as consumers’ everyday lives were upended. With quarantines around the country, commuting and other regular car trips reduced significantly. How are advertiser trends changing as the world comes closer to a new normal? To find out more, download our report.
In this report you will find:
- Category spend trends
- Competitive insights
- Actionable audience insights across linear & streaming TV
- Reach and frequency trends across audience segments