What’s new for wireless advertisers? How can brands best navigate shifting audience dynamics? The second quarter of 2021 marked not only an awakening from a year of pandemic quarantining for many Americans, but a reshaping of the competitive landscape in the wireless category, as telecom giant T-Mobile completed its acquisition of Sprint. In parallel, as consumer behavior shifted, wireless brands changed tactics to keep audiences engaged. To find out more, download our report.
In this report you will find:
- Category spend trends
- Competitive insights
- Actionable audience insights across linear & streaming TV
- Reach and frequency trends across audience segments