Road to the Final Four: Making Moves during March Madness — TV Viewing Insights Report

The NCAA basketball tournament will be the next big thing to hit screens (and stadiums!) after the Super Bowl. How can you ensure that you’re reaching these audiences not just during March Madness but also before and after? Is linear TV advertising enough or should you supplement your buy with CTV and cross-screen advertising? To know more about March Madness audiences, where they can be found across TV and how to reach them efficiently, download our report.