Stadium to Screen (2025 | CA Edition)

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Stadium to Screen: Streaming Live Sports in 2025

Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

Among the report’s findings:

  • CTV Takes the Lead. 73% of CA connected sports viewers watch live sports via streaming apps, while less than a third use traditional TV for sports.
  • Sports Apps are Proliferating. CA connected sports viewers avg. of 1.8 apps to stream sports (up 33% from 1.4 apps in 2024).
  • Women’s Sports Popularity Growing. 67% of CA connected sports viewers watch women’s sports, with hockey, tennis and basketball topping the list.
  • Ads are a Welcome Part of Sports Viewing. 68% of CA connected sports viewers pay attention to ads during live sports, and 66% find those ads entertaining.

For more information on sports TV viewership, download the full report today!

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