The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences

Hispanic American households are driving connected TV forward. They’re making smart viewing choices, seeking content that speaks to them, and finding new ways to connect with what matters most. LG Ad Solutions’ latest study—The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences—reveals how Hispanic Americans are embracing CTV for inspiration, convenience, and complete control over their viewing experiences.

Here’s what we learned:

• Hispanic Americans choose streaming. 63% of Hispanic American CTV viewers prefer streaming over traditional TV. They want more control and easier ways to find content that resonates.
• The TV Home Screen drives content discovery. 41% of Hispanic American CTV viewers find new content right on their TV home screen—beating social media (39%) and app homepages (38%).
• CTV ads inspire and inform purchase decisions. 62% of Hispanic American CTV viewers find streaming TV ads to be relevant and 50% pay more attention to streaming TV ads (vs. traditional TV ads).

Get the full study—The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences—and see how Black American families are using CTV to shape their viewing experiences.