Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

In addition to being one of the largest TV events of the year, the Super Bowl also represents a cultural touchpoint around commercials and engaging with fans.

TV Tentpole Reports explore how Connected TV audiences engage with TV’s biggest events and different CTV-based strategies advertisers can use to connect with these audiences.

Among the report’s findings: 

• More Popular than Ever. 87% of CTV users typically watch the Super Bowl.
• Not Just for Sports Fans. 1 in 3 Super Bowl Viewers primarily tune-in not for the game, but for the commercials or halftime show.
• Co-Viewing Opportunity. A majority of viewers (3 in 5) either hosted or attended a Super Bowl watch party.
• Tease Ads for Better Memorability. 71% of Super Bowl Viewers remember Super Bowl ads that were teased ahead of time.

For more information on Super Bowl Viewership trends, download the full report today!