US CTV Report – The Big Shift
We conducted an online survey of 773 U.S. consumers in September 2022 and found that 93% of internet users are reachable via CTV, with 4 in 5 consumers using ad-supported apps. CTV is cannibalizing linear TV at a steady rate with 21% watching less linear TV compared to a year ago. Advertisers can leverage this shift in mindset to reach target viewers where they are and encourage them to engage with the brand. To learn more, download the full US CTV Study, ‘The Big Shift’.