A new kind of TV experience that seamlessly weaves together new approaches to content discovery, search, recommendations, and personalized voice control, all in a beautiful interface that captures every viewers’ imagination.
Personalized Smart Home Screen catered to each member in the household
We understand the viewing profile of each member of the household and cater each view to so each recommendation reflects the preferences of the individual. All guide information, recommendations, and search results take into account each household member’s personal tastes and watch viewing history. Our natural language processing adapts to the person speaking so responses are tailored to the individual.
Personalized, hands-free switching to any content and global search using voice
We help viewers reach their favorite shows quickly and discover new content by making recommendations based on their viewing preferences and trending shows. Our OS responds to natural voice commands, like “Switch to the news,” “Show me what’s on,” or “Find a funny movie.”
All content in one place and seamless switching to content
We provide personalized content recommendations, regardless of app, HDMI input, or streaming service. We handle all device, input, channel, service and app switching automatically in the background.
“If you’re a brand marketer, you should definitely look at advertising with smart TV OEMs as you will get audiences you are likely missing elsewhere and very complete data about those audiences to boot.”
— Alan Wolk, TV[R]ev
Data Driven Recommendations
Our OS applies advanced machine learning that matches your individual preferences to the vast world of content available, and presents only shows you are going to want to see.
Own the living room with River OS
Take over the entire home screen
Have prime visibility on the largest screen in the home
Be present on the TV viewed by everyone in the home
Let us know how we can help you reach LG’s premium connected TV audiences and measure outcomes for your cross-screen campaigns.
A team member will get back to you shortly.
About LG Ads
LG Ads combines massive-scale cross-screen TV and video inventory with advanced, real-time linear and streaming TV analytics into a simple, unified platform for marketers wanting to optimize reach, frequency, and business KPI’s for their campaigns.
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