Innovative Inventory
LG Smart TVs
Industry-leading hardware and software delivering a superior viewing experience across the world’s most awarded TV range.
ACR Technology
Proprietary first-party technology captures consumer trends, viewing habits and behaviors across linear TV and OTT on LG Smart TVs.
Premium Placements
Increase engagement through dynamic and immersive LG Smart TV Native and CTV ad experiences – all on the largest screen in the home.
Native
Capture attention with cutting edge ad formats and interactivity seamlessly integrated into the LG Smart TV user experience.
CTV Video
Immersive video formats designed to engage LG Smart TV streamers across LG Channels and premium app partners.
Cross-Device
Own the living room and surround the connected LG household beyond the TV across mobile, tablet and desktop devices.
Optimized to Outcomes
Audiences
Engage viewers at the right moment with ACR-informed segments built to reflect unique attributes and viewing behaviors.
Creative
Dynamic creatives, developed by expert teams, leveraging years of digital advertising best practices for all screens and strategies.
Measurement
We prove our work works for you by unlocking KPIs such as Incremental Reach, Frequency, SOV, Attribution and Brand Lift.
Download our fact sheet
Learn more about optimizing your next campaign across CTV, linear, and digital.