Trusted ACR Technology
With massive scale and robust technology distribution for TV audience data collection, LG Ad Solutions provides a broad and diverse range of custom audience segments for TV retargeting.
Deterministic TV Data Explained
Sourced from programs, movies, ads, gaming content and OTT apps as they display on a LG Smart TV across linear and streaming services.
Tune-In
Target by content viewership including show, network, app, service, or genre.
Devices & Services
Target users of specific TV types, service providers, or add-on streaming products.
Premium Content
Pinpoint loyalists of premium pay-TV channels and ad-free streamers.
Purchase Habits
New subscriptions, service activations or cancellations, purchases, rentals and more.
Ad Exposures
Target by specific creative ad exposure, including competitors, and manage frequency levels.
Gamers
Find gamers by usage of specific platforms, studios, brands, titles and consoles.
Viewing Habits
Reach light or heavy TV viewers, cord cutters, ad skippers or app loyalists.
Location
Target by region, city, or zip code for activation with foot traffic attribution.
Advanced TV Audience Targeting
Compared to other TV brands, LG Smart TV owners tend to be:
More Affluent
Highly Engaged
Family Focused
Younger
