Resources

Insights 10/31/2025

Sweet vs. Scary: Uncovering Halloween CTV Trends

Case Study

Trading Up: How IG Group Scored Big Wins During Summer Sports

Press Release 10/30/2025

LG Ad Solutions Introduces Agentiv, an AI-Powered Advertising Technology Platform

Press Release 10/22/2025

LG Ad Solutions Partners with Databricks to Simplify Data Collaboration and AI Insights in Connected TV

Press Release 10/08/2025

New LG Ad Solutions Advertiser Study Finds Data and Advanced Creative are Driving The Shift to CTV-First Advertising

Report 10/08/2025

The Art & Science of the CTV-First Era

Press Release 10/07/2025

LG Ad Solutions Appoints Rose McGovern as Head of U.S. Agency Development

Case Study

Shifting Gears: Polestar Accelerates Brand Lift with LG Ad Solutions

Press Release 09/30/2025

Alphonso Inc. Announces Confidential Submission of Draft Registration Statement for Proposed Public Listing

Case Study

A Strong Connection: Vodafone and LG Ad Solutions Power Up Engagement

Press Release 09/25/2025

LG Ad Solutions Launches Social Sync powered by Spaceback in the UK: Bringing Social Storytelling to the Biggest Screen in the Home

Case Study

Experian Scores 8.5 PP Lift in Ad Recall with Innovative LG Home Screen 3D Creatives

Press Release 09/10/2025

New LG Ad Solutions Study Highlights How CTV Delivers the Personalized Experiences Diverse Audiences Demand

Report 09/10/2025

The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences

Case Study

Disney Drives Impact with 3D Lilo & Stitch Takeover on LG Home Screen

Press Release 09/09/2025

LG Ad Solutions Launches into Brazil, Appoints Renato Citelli as Commercial Director

Press Release 08/26/2025

LG Ad Solutions Expands Australia Team with Senior Sales Leaders Marj Hetherton and Adelina Moon

Insights 08/13/2025

Americans and Fútbol: Understanding Preferences to Maximize Impact

Press Release 08/12/2025

New Research from LG Ad Solutions Shows Half of Australian CTV Viewers Rely on the TV Home Screen for Content Guidance

Report 08/12/2025

The Big Shift 2025 | Australia Edition

Press Release 08/12/2025

LG Ad Solutions Named One of America’s Fastest-Growing Private Companies on the 2025 Inc. 5000 List

Press Release 07/15/2025

LG Ad Solutions Launches into Australia, Appoints Alex Blundell Jones as Commercial Director

Press Release 07/09/2025

Study: U.S. Consumers Find Smart TV Ads Increasingly Helpful for Holiday Shopping

Report 07/09/2025

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025

Insights 06/18/2025

Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025

Press Release 06/12/2025

LG Ad Solutions Partners with Akkio to Unlock Real-Time Intelligence from ACR Data

Press Release 06/02/2025

LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

Insights 05/29/2025

FAST Opportunities in Slow Economies: How Consumers Are Cutting Costs, Not Content

Case Study

Visit Myrtle Beach Makes a Splash with LG Ad Solutions

Press Release 05/21/2025

LG Ad Solutions Study Finds U.S. Consumers Turning to Streaming Amid Economic Uncertainty

Press Release 05/15/2025

New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

Report 05/15/2025

The Big Shift 2025 | UK Edition

Report 05/15/2025

The Big Shift 2025 | Canada Edition

Insights 05/01/2025

Game Show Goldmine: Winning big with Jeopardy! and Wheel of Fortune Audiences

Case Study

Jack in the Box Serves 7.8K QR Scans with LG Ad Solutions

Press Release 04/24/2025

AdGood and LG Ad Solutions Partner to Empower Nonprofits with Accessible Connected TV Advertising

Press Release 04/17/2025

LG Ad Solutions Annual Big Shift Report Underscores TV’s Evolution Into a Multi-Channel Hub for Discovery, Commerce, and Engagement

Report 04/17/2025

The Big Shift 2025 | US Edition

Press Release 04/16/2025

LG Ad Solutions Appoints Mike Evans as SVP, Head of U.S. Sales, Signaling Next Phase of Rapid Growth

Press Release 04/15/2025

LG Ad Solutions’ Innovation Labs Partners with Zenapse’s AI Large Emotion Model (LEM) to Accelerate the Future of CTV Advertising

Insights 04/09/2025

Connecting with Franchise Fans: What We Can Learn from “The Last of Us”

Press Release 04/08/2025

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP

Budget Conscious Consumer Choices Graphic x

Insights 04/03/2025

Budget-Conscious Consumer Choices: How Economic Changes Are Reshaping Spending

Insights 03/25/2025

AI in Advertising: What Do Consumers Really Think?

Insights 03/12/2025

Pre-Bracket Buzz: How Advertisers Can Score Before March Madness

Press Release 03/11/2025

The Shoppable TV Report: 2025 and Beyond – How Consumers Are Driving the Next Wave of Shoppable TV Innovation

Report 03/11/2025

The Shoppable TV Report: 2025 and Beyond

Insights 03/03/2025

Not Just Sports: Understanding TV Genre Trends for Year-Round Engagement

Press Release 02/06/2025

Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

Report 02/06/2025

Stadium to Screen (2025 | US Edition)

Report 02/06/2025

Stadium to Screen (2025 | UK Edition)

Report 02/06/2025

Stadium to Screen (2025 | CA Edition)

Case Study

Clairol Colours Its Path to Success with LG Home Screen Ads

Press Release 01/14/2025

‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments

Report 01/14/2025

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

Press Release 12/12/2024

Gaming Meets the Big Screen: New LG Report Shows TV Ads as Key Drivers of Gaming Purchases

Report 12/12/2024

The Connected Gamer (2024 | US Edition)

Report 12/12/2024

The Connected Gamer (2024 | Canada Edition)

Press Release 12/12/2024

Gaming’s Big-Screen Advantage: LG Report Reveals TV as a Powerful Driver of Gaming Purchases in the UK

Report 12/12/2024

The Connected Gamer (2024 | UK Edition)

Press Release 11/21/2024

LG Ad Solutions’ Latest Study Reveals CTV as a Powerhouse for Beauty Brands, Unlocking New Opportunities in Consumer Engagement and Purchase Pathways

Report 11/21/2024

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

Case Study

Wells Fargo Achieves 17.2% Incremental Reach with LG CTV Video

Case Study

LG Home Screen Ads Boost Aided Awareness by 3.4 PPs for Wells Fargo

Case Study

The All-New Lexus GX Debut at the 2024 US Open with LG Ad Solutions

Report 10/17/2024

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

Press Release 10/16/2024

LG Ad Solutions and Spin Master Drive Discoverability for Fantasy-Adventure Series Unicorn Academy Via Interactive Home Screen Ad Placements

Case Study

Spin Master’s Unicorn Academy Dazzles with 25.1% Brand Recommendation Lift

Case Study

ViX Streamed to Success with a 4.2X Install Rate Lift with LG Ad Solutions

Case Study

BET’s Hip Hop Awards 2023 Hits a High Note with 99% Tune-In Lift

Press Release 10/01/2024

New LG Ad Solutions Study Reveals Advertisers Should Prioritize The Total TV Experience For Effective CTV Campaigns

Report 10/01/2024

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

Report 09/19/2024

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

Press Release 09/17/2024

CTV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads

Report 09/17/2024

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

Press Release 09/10/2024

LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience

Press Release 09/05/2024

Idle Time Isn’t Wasted Time – LG Ad Solutions Finds that Screensaver Ads are In-Fact Effective

Press Release 08/28/2024

CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options

Report 08/28/2024

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

Report 08/20/2024

And the Award Goes to…CTV!

Press Release 08/14/2024

CTV is Opening the Door for Brands to Connect with Black Americans in More Personalized Ways

Press Release 07/30/2024

Over a Third of CTV Users Plan to Start Holiday Shopping Early This Year

Report 07/30/2024

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024

Insights 07/24/2024

Going for the Advertising Gold

Press Release 07/15/2024

LG Ad Solutions Highlights Olympic Games as Key Moment for Back-to-School Advertising

Press Release 07/09/2024

New LG Ad Solutions Study Finds U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV this Political Cycle

Case Study

Visit Myrtle Beach Achieves 102% Arrival Lift with LG Ad Solutions

Insights 07/01/2024

Hot Dog-based Advertising Lessons

Report 06/27/2024

The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences

Press Release 06/13/2024

Nearly Half of Consumers Believe They Can Distinguish Between Traditional and AI Ads on CTV

Insights 06/12/2024

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

Press Release 06/10/2024

LG Ad Solutions Promotes Dave Rudnick to Chief Technology Officer

Case Study

Toyota and Davis Elen Drive 35% Efficiencies with LG Ad Solutions

Case Study

Irish Spring Scores 3.7M+ Incremental Households in Super Bowl LVI Debut

Report 06/06/2024

Commercials & Classrooms: TV’s Impact on Back-to-School Shopping

The latest updates to help you win with Connected TV

FEATURED

Sweet vs. Scary: Uncovering Halloween CTV Trends

Trading Up: How IG Group Scored Big Wins During Summer Sports

LG Ad Solutions Introduces Agentiv, an AI-Powered Advertising Technology Platform

LG Ad Solutions Partners with Databricks to Simplify Data Collaboration and AI Insights in Connected TV