Winning Political CTV Strategies for 2026
Partner with LG Ad Solutions to Reach Voters That Matter
As we head into high-stakes 2026, voter behavior is evolving – and the screen they’re watching has already changed. In 2026, when every impression counts, LG Ad Solutions helps campaigns reach voters others can’t – with precision, speed, and scale.
#
2
Largest TV Manufacturer in the World
45
M
US LG Smart TVs
336
M
US Addressable Secondary Devices
7000
+
Shows & Movies On Demand
Streaming now dominates TV viewership, making a CTV-first political advertising strategy essential. Campaigns can reach elusive voters, extend frequency, and improve efficiency.
Streaming Surpassed Broadcast & Cable in 2025
- More Efficient Than Linear: After just 23 days, CTV outperforms linear TV for sustained results.
- Exclusive Audiences: Nearly a third of voters at a minimum- and more than half in many states- are only streaming.
- Dominant Channel: Streaming now represents 46% of all TV viewing. And two-thirds of CTV viewers prefer free ad-supported streaming platforms (FAST)
Scale and Precision in One Platform
- Massive Reach: 45M LG Smart TVs and 336M+ connected devices in the U.S.
- First-Party ACR Data: Deterministic, real-time insights with informed viewing behaviors for accurate political ad targeting.
- Custom Voter Segments: Activate your first-party data and enrich with third-party segments to reach the right audiences.
Ad Formats Built to Engage Voters
- CTV Video: Immersive video designed to engage across LG Channels and premium app partners
- Home Screen Placements: Cutting-edge formats and interactivity, natively integrated into the user experience
- Dynamic Creative: QR codes, L-Bar, and Impulse enhances and amplifies your message
- Cross Device: Own the living room and reach the connected household across mobile, tablet & desktop
Why Campaigns Choose LG Ad Solutions
Premium Platform:
Innovation, scale, and high-quality audiences.
Data-Driven:
First-party ACR plus top third-party partners.
Proven Results:
Reporting on Incremental Reach, Frequency, SOV, Attribution and Brand Lift.
