Game Show Goldmine: Winning big with Jeopardy! and Wheel of Fortune Audiences

For game show fans, there is nothing quite like correctly answering a Double Jeopardy or solving a Wheel of Fortune puzzle three letters before the contestant. For advertisers, these game shows represent a valuable opportunity to reach audiences. Using LG Ad Solutions’ proprietary first-party data powered by our Automatic Content Recognition (ACR) technology, we explored how advertisers can capitalize on specific timeslots to reach fans of syndicated game shows Jeopardy! and Wheel of Fortune, as well as how they fit into overall CTV strategy.

Capitalize on the Game Show Window

Despite syndicated shows airing on different channels and times, we found that in most cases, these two game shows aired between 6-8pm local, right before prime time. More specifically, 68% of Jeopardy! and 87% of Wheel of Fortune episodes were within this time slot. 

This means advertisers have a consistent and reliable time to use CTV Native Home Screen ads to connect with households as they turn on their TVs for trivia and word puzzles. And it gets better as the average fan typically watches multiple episodes, enabling advertisers to strategically communicate and reinforce their messages.

Counter the Weekend Bias

In addition to these game shows being on during a consistent time, their peak viewership is during the middle of the week. As LG Ad Solutions has explored before in “Adapting CTV to Day of Week Realities” households tend to watch more TV on the weekend when there is more leisure time. However, these weekday game show viewers allow advertisers to counter balance when they reach audiences. 

Consider Free Ad-Supported Television

Syndicated television isn’t the only way to reach fans of game shows. LG Channels offers numerous game show channels ranging from classics like “The Price is Right” and “Supermarket Sweep” to the newer “Deal or No Deal.” If advertisers had contextually targeted LG Channel’s game show channels in 2025-Q1, their ads would have run within over 3 million hours of game show content. That’s a lot of opportunities to connect with game show lovers.

While we specifically looked at game shows, the above lessons can apply to any programming that airs during a consistent day and time including morning & evening news, late night talk shows, or sports highlight shows. Contact us to learn more about how your brand can capitalize on specific time slots with ACR.