This integration will equip advertisers with advanced audience insights for more personalised, high-impact campaigns at global scale.
London, UK – 2 June, 2025: LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience targeting capabilities to advertisers worldwide.
Through the integration of Experian’s ConsumerView data, a comprehensive database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights directly via the LG Ad Solutions platform.
“In today’s fragmented media landscape, brands need more than reach – they need relevance,” said Ed Wale, VP, International at LG Ad Solutions. “Our partnership with Experian allows advertisers to go beyond basic demographics, leveraging rich consumer insights to build deeper connections with the audiences that matter most. Whether it’s driving awareness or performance, this collaboration delivers the precision and scale needed to move the needle.”
Experian ConsumerView audience data will be accessible within the UK across the LG Ad Solutions platform for targeting and measurement. Advertisers in the UK can now leverage both known and modelled data to gain actionable insights into target audiences, identify and understand existing customers while discovering new prospects to make a lasting impact and build deeper, more personalised connections to engage audiences across all touchpoints.
“Connected TV is the fastest growing digital channel and for brands to make the most of CTV, it is important for them to be able to target with precision” said Colin Grieves, Managing Director of Experian Marketing Services, Experian UK&I “By integrating our ConsumerView audience data with LG Ad Solutions’ global platform, advertisers gain a powerful edge – combining intelligence and reach to drive better outcomes across every stage of the customer journey.”
For more information, please contact:
Nkechi Agu, Senior Account Manager, Bluestripe Group
lgadsolutions@bluestripegroup.co.uk
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at www.experianplc.com
About Experian Marketing Services
Experian Marketing Services empower brands to better understand, connect and engage with their target audience through deep consumer insights. Our expertise spans demographics, research and dynamic behaviour analysis, providing actionable insight to inform smart marketing and location investment decisions across UK and international markets.
Our addressability and linkage solutions further enable audience engagement in a cookieless digital landscape. By intelligently connecting disparate identity data points, we enable brands, publishers and agencies to maximise their first party data, scale digital campaigns and measure results effectively.
For more information, please visit Experian Marketing Services (URL: https://www.experian.co.uk/business/find-retain-customers)