Insights Report: FASTs — The TV Viewers’ New Channel Of Choice

Free ad-supported streaming channels (FASTs) have changed the TV game by providing consumers with engaging content at zero cost and creating opportunities for brands and advertisers to place their ads in front of highly receptive audiences.

We conducted a qualitative and quantitative research study earlier this year, examining the attitude of consumers in CTV households towards FASTs. Download the report below for the full study.