Resources

Press Release 10/07/2025

LG Ad Solutions Appoints Rose McGovern as Head of U.S. Agency Development

Case Study

Shifting Gears: Polestar Accelerates Brand Lift with LG Ad Solutions

Press Release 09/30/2025

Alphonso Inc. Announces Confidential Submission of Draft Registration Statement for Proposed Public Listing

Case Study

A Strong Connection: Vodafone and LG Ad Solutions Power Up Engagement

Press Release 09/25/2025

LG Ad Solutions Launches Social Sync powered by Spaceback in the UK: Bringing Social Storytelling to the Biggest Screen in the Home

Case Study

Experian Scores 8.5 PP Lift in Ad Recall with Innovative LG Home Screen 3D Creatives

Press Release 09/10/2025

New LG Ad Solutions Study Highlights How CTV Delivers the Personalized Experiences Diverse Audiences Demand

Report 09/10/2025

The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences

Case Study

Disney Drives Impact with 3D Lilo & Stitch Takeover on LG Home Screen

Press Release 09/09/2025

LG Ad Solutions Launches into Brazil, Appoints Renato Citelli as Commercial Director

Press Release 08/26/2025

LG Ad Solutions Expands Australia Team with Senior Sales Leaders Marj Hetherton and Adelina Moon

Insights 08/13/2025

Americans and Fútbol: Understanding Preferences to Maximize Impact

Press Release 08/12/2025

New Research from LG Ad Solutions Shows Half of Australian CTV Viewers Rely on the TV Home Screen for Content Guidance

Report 08/12/2025

The Big Shift 2025 | Australia Edition

Press Release 08/12/2025

LG Ad Solutions Named One of America’s Fastest-Growing Private Companies on the 2025 Inc. 5000 List

Press Release 07/15/2025

LG Ad Solutions Launches into Australia, Appoints Alex Blundell Jones as Commercial Director

Press Release 07/09/2025

Study: U.S. Consumers Find Smart TV Ads Increasingly Helpful for Holiday Shopping

Report 07/09/2025

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025

Insights 06/18/2025

Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025

Press Release 06/12/2025

LG Ad Solutions Partners with Akkio to Unlock Real-Time Intelligence from ACR Data

Case Study

IG Group Stocks Up a 2.5X CTR Efficiency Increase with LG Ad Solutions

Press Release 06/02/2025

LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

Insights 05/29/2025

FAST Opportunities in Slow Economies: How Consumers Are Cutting Costs, Not Content

Case Study

Visit Myrtle Beach Makes a Splash with LG Ad Solutions

Press Release 05/21/2025

LG Ad Solutions Study Finds U.S. Consumers Turning to Streaming Amid Economic Uncertainty

Press Release 05/15/2025

New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

Report 05/15/2025

The Big Shift 2025 | UK Edition

Report 05/15/2025

The Big Shift 2025 | Canada Edition

Insights 05/01/2025

Game Show Goldmine: Winning big with Jeopardy! and Wheel of Fortune Audiences

Case Study

Jack in the Box Serves 7.8K QR Scans with LG Ad Solutions

Press Release 04/24/2025

AdGood and LG Ad Solutions Partner to Empower Nonprofits with Accessible Connected TV Advertising

Press Release 04/17/2025

LG Ad Solutions Annual Big Shift Report Underscores TV’s Evolution Into a Multi-Channel Hub for Discovery, Commerce, and Engagement

Report 04/17/2025

The Big Shift 2025 | US Edition

Press Release 04/16/2025

LG Ad Solutions Appoints Mike Evans as SVP, Head of U.S. Sales, Signaling Next Phase of Rapid Growth

Press Release 04/15/2025

LG Ad Solutions’ Innovation Labs Partners with Zenapse’s AI Large Emotion Model (LEM) to Accelerate the Future of CTV Advertising

Insights 04/09/2025

Connecting with Franchise Fans: What We Can Learn from “The Last of Us”

Press Release 04/08/2025

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP

Budget Conscious Consumer Choices Graphic x

Insights 04/03/2025

Budget-Conscious Consumer Choices: How Economic Changes Are Reshaping Spending

Insights 03/25/2025

AI in Advertising: What Do Consumers Really Think?

Insights 03/12/2025

Pre-Bracket Buzz: How Advertisers Can Score Before March Madness

Press Release 03/11/2025

The Shoppable TV Report: 2025 and Beyond – How Consumers Are Driving the Next Wave of Shoppable TV Innovation

Report 03/11/2025

The Shoppable TV Report: 2025 and Beyond

Insights 03/03/2025

Not Just Sports: Understanding TV Genre Trends for Year-Round Engagement

Press Release 02/06/2025

Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

Report 02/06/2025

Stadium to Screen (2025 | US Edition)

Report 02/06/2025

Stadium to Screen (2025 | UK Edition)

Report 02/06/2025

Stadium to Screen (2025 | CA Edition)

Case Study

Clairol Colours Its Path to Success with LG Home Screen Ads

Press Release 01/14/2025

‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments

Report 01/14/2025

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

Press Release 12/12/2024

Gaming Meets the Big Screen: New LG Report Shows TV Ads as Key Drivers of Gaming Purchases

Report 12/12/2024

The Connected Gamer (2024 | US Edition)

Report 12/12/2024

The Connected Gamer (2024 | Canada Edition)

Press Release 12/12/2024

Gaming’s Big-Screen Advantage: LG Report Reveals TV as a Powerful Driver of Gaming Purchases in the UK

Report 12/12/2024

The Connected Gamer (2024 | UK Edition)

Press Release 11/21/2024

LG Ad Solutions’ Latest Study Reveals CTV as a Powerhouse for Beauty Brands, Unlocking New Opportunities in Consumer Engagement and Purchase Pathways

Report 11/21/2024

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

Case Study

Wells Fargo Achieves 17.2% Incremental Reach with LG CTV Video

Case Study

LG Home Screen Ads Boost Aided Awareness by 3.4 PPs for Wells Fargo

Case Study

The All-New Lexus GX Debut at the 2024 US Open with LG Ad Solutions

Report 10/17/2024

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

Press Release 10/16/2024

LG Ad Solutions and Spin Master Drive Discoverability for Fantasy-Adventure Series Unicorn Academy Via Interactive Home Screen Ad Placements

Case Study

Spin Master’s Unicorn Academy Dazzles with 25.1% Brand Recommendation Lift

Case Study

ViX Streamed to Success with a 4.2X Install Rate Lift with LG Ad Solutions

Case Study

BET’s Hip Hop Awards 2023 Hits a High Note with 99% Tune-In Lift

Press Release 10/01/2024

New LG Ad Solutions Study Reveals Advertisers Should Prioritize The Total TV Experience For Effective CTV Campaigns

Report 10/01/2024

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

Report 09/19/2024

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

Press Release 09/17/2024

CTV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads

Report 09/17/2024

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

Press Release 09/10/2024

LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience

Press Release 09/05/2024

Idle Time Isn’t Wasted Time – LG Ad Solutions Finds that Screensaver Ads are In-Fact Effective

Press Release 08/28/2024

CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options

Report 08/28/2024

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

Report 08/20/2024

And the Award Goes to…CTV!

Press Release 08/14/2024

CTV is Opening the Door for Brands to Connect with Black Americans in More Personalized Ways

Press Release 07/30/2024

Over a Third of CTV Users Plan to Start Holiday Shopping Early This Year

Report 07/30/2024

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024

Insights 07/24/2024

Going for the Advertising Gold

Press Release 07/15/2024

LG Ad Solutions Highlights Olympic Games as Key Moment for Back-to-School Advertising

Press Release 07/09/2024

New LG Ad Solutions Study Finds U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV this Political Cycle

Case Study

Visit Myrtle Beach Achieves 102% Arrival Lift with LG Ad Solutions

Insights 07/01/2024

Hot Dog-based Advertising Lessons

Report 06/27/2024

The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences

Press Release 06/13/2024

Nearly Half of Consumers Believe They Can Distinguish Between Traditional and AI Ads on CTV

Insights 06/12/2024

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

Press Release 06/10/2024

LG Ad Solutions Promotes Dave Rudnick to Chief Technology Officer

Case Study

Toyota and Davis Elen Drive 35% Efficiencies with LG Ad Solutions

Case Study

Irish Spring Scores 3.7M+ Incremental Households in Super Bowl LVI Debut

Report 06/06/2024

Commercials & Classrooms: TV’s Impact on Back-to-School Shopping

Insights 05/16/2024

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

Report 05/13/2024

The Big Shift: Political Edition

Press Release 05/09/2024

LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale

Insights 05/08/2024

Adapting CTV to Day of Week Realities

Case Study

Danone’s Success: Skyr-High Engagement with LG Home Screen Ads

The latest updates to help you win with Connected TV

FEATURED

LG Ad Solutions Appoints Rose McGovern as Head of U.S. Agency Development

Shifting Gears: Polestar Accelerates Brand Lift with LG Ad Solutions

Alphonso Inc. Announces Confidential Submission of Draft Registration Statement for Proposed Public Listing

A Strong Connection: Vodafone and LG Ad Solutions Power Up Engagement