Connected TV advertising (sometimes called CTV advertising) refers to premium advertising that can be placed on any smart TV connected to the internet or through an over-the-top (OTT) device. CTV advertising includes ads bought programmatically and shown on consoles, computer/mobile streaming, gaming devices, OTT, or TVs connected to the internet- like LG’s smart TVs. Ads can be served before content or during traditional commercial breaks.
In the U.S. alone, more than 50% of the population has a TV-connected device in their home. Reaching cord-cutters, mixing up your advertising media mix, and reaching highly engaged viewers, are all reasons why connected TV advertising is growing in adoption. Connected TV advertising allows you to show ads on premium content providers to reach households that do not subscribe to traditional cable.
Click here to learn more about LG Ad Solutions’ ad units and placements.
Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. For marketers that have used traditional TV advertising for awareness-based campaigns because the channel offers the ability to reach highly engaged audiences, connected TV offers these same benefits but enables enhanced targeting options and inventory selection to create an efficient channel for reaching a growing market.
You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.
Connected TV ads are best for awareness-based campaigns because the channel offers the ability to reach highly engaged audiences while providing enhanced targeting options, precise frequency, and exclusive access to premium ad inventory.
Your ads will be placed in TV-like content without having to pay TV prices ($$) and with much better targeting, audiences, and reporting.
Connected TV advertising campaign creative can typically include display advertising, video ads, audio advertising, and native ads.
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Take your TV and video marketing to the next level with the power of addressable advertising. From exclusive inventory to in-flight attribution, LG Ad Solutions is your one stop shop for driving results. Learn more about the advantages of partnering with LG Ad Solutions to plan, activate, and measure addressable TV and digital ad campaigns.
