Connected TV Advertising FAQ:
Why would I want to run connected TV ads?
Connected TV ads are best for awareness-based campaigns because the channel offers the ability to reach highly engaged audiences while providing enhanced targeting options, precise frequency, and exclusive access to premium ad inventory.
What makes connected TV advertising so special?
Your ads will be placed in TV-like content without having to pay TV prices ($$) and with much better targeting, audiences, and reporting.
What type of advertising creative asset do connected TV advertising campaigns require?
Connected TV advertising campaign creative can typically include display advertising, video ads, audio advertising, and native ads.