Consumer brands rely on LG Ad Solutions to gain massive scale and reach incremental audiences in a fragmented TV ecosystem.
TV Tentpole Takeovers
Align your brand with TV tentpole events as viewers decide what to watch – leading up to and/or on the day of airing. Activate cross-device targeting to own the living room across devices.
Click-To Functionality
Send viewers to the right content with the click-to functionality available with our Native ad units: Click-to CTV app, in-app deeplink, webpage, video, or overlay.
Connected QR Codes
Drive impactful second screen experiences and actions by using QR codes to extend the overall effectiveness of your CTV strategy. Encourage continued engagement with your brand on mobile devices.
Local Extension
Reach consumers on CTV in real-time with your brand message and the exact location details of your nearest store – all based on the consumers proximity to store locations.
Reach & Frequency Analysis
How far and often are your campaigns being seen across linear and CTV? Our reach and frequency reporting gives you details on reach across linear + CTV, providers/partners, and viewership levels.
Web and Location Attribution
Is your campaign driving viewers to your website and/or brick-and-mortar locations? Our web and location attribution reporting gives you details on visits by exposed households and factors influencing performance.
Competitive Insights
How does your linear TV campaign strategy compare to your competitors? Our competitive insights reporting gives you details on your brand’s share of voice compared to your competitors.
Brand Lift Studies
How is your campaign impacting your brand overall? Our brand lift studies measure qualitative metrics such as advertising recall, brand familiarity/preference, and purchase consideration/intent.
