How have credit card advertisers adapted to changes in audience behavior as a result of the pandemic? As spending increased, the credit card category saw a 47% increase in TV ad impressions year-over-year. How do credit card brands optimize for reach and frequency? How do they ensure effective advertising across all screens? To know more, download our report.
In this report you will find:
- Category spend trends
- Competitive insights
- Actionable audience insights across linear & streaming TV
- Reach and frequency trends across audience segments