LG Electronics is revamping the TV experience with their new webOS.
Through this, viewers watch what they want, when they want, without having to lift a finger. Viewers have an all-access pass to all kinds of content – from news and entertainment to sports and documentaries, hassle-free.
Top features of webOS:
Viewers can sit back, relax, and let LG do the rest – introducing the new way to watch TV
Intuitive UX Design
Enabling viewers to use the interface seamlessly
LG Magic Remote
One device to operate your Smart TV, external devices, support voice commands and gestures
Access to global streaming service apps such as Netflix, YouTube, Amazon Prime Video and sports streaming service DAZN
Access to LG Channels, an exclusive free premium content streaming service
CTV Video – LG Channels and App Partner Network
LG Channels delivers 300 free linear-like TV streaming service available to all LG TV owners.
The LG App Partner Network offers CTV video inventory across many ad-supported streaming services:
LG TV Native Home Screen Ad Units
LG TVs offer several prominent ad positions across the TV home screen, including multi-hour roadblocks and targeted ROS Ad units which can click to a video, website (within the LG browser), or CTV app.
LG Native Ad Units
With granular targeting of audiences based on ACR viewership data, other first- or third-party data, these units run across the entire OS, in places such as the content store, the home screen, the browser, etc.
Let us know how we can help you reach LG’s premium connected TV audiences and measure outcomes for your cross-device campaigns.
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