ctv big shift CA report

Canada CTV Report – The Big Shift

The latest edition of our study, ‘CTV: The Big Shift', dives into Canadian consumer preferences and attitudes towards CTV. The report explores how 88% of internet users are reachable via CTV, providing a massive opportunity for advertisers…
ctv big shift US report

US CTV Report – The Big Shift

We conducted an online survey of 773 U.S. consumers in September 2022 and found that 93% of internet users are reachable via CTV, with 4 in 5 consumers using ad-supported apps. CTV is cannibalizing linear TV at a steady rate with 21% watching…
ctv big shift US report

UK CTV Report – The Big Shift

​​CTV adoption in the UK continues to boom with 94% of internet users in the UK being reachable via CTV. We conducted a study to understand how UK consumers watch TV, their attitudes towards ad-supported content and more. Download the full…
fast report

Insights Report: FASTs — The TV Viewers’ New Channel Of Choice

Free ad-supported streaming channels (FASTs) have changed the TV game by providing consumers with engaging content at zero cost and creating opportunities for brands and advertisers to place their ads in front of highly receptive audiences. We…
beer report

Alcoholic Beverage Category Insights Report

April 7 is recognized as National Beer Day! Curious about where alcoholic beverage brands place their ads? Wondering how to reach beer, liquor and hard seltzer drinkers across multiple shows, platforms and networks? Learn how your brand can…
march madness report

Road to the Final Four: Making Moves during March Madness — TV Viewing Insights Report

The NCAA basketball tournament will be the next big thing to hit screens (and stadiums!) after the Super Bowl. How can you ensure that you're reaching these audiences not just during March Madness but also before and after? Is linear TV advertising…
olympic report

Get Some Olympic Gold For Your Brand: TV Viewing Insights Report

Sixty-two percent of TV households tune into the Olympics, but the average Olympics viewer spends just 45 minutes on Olympics broadcasts each day. What other programming do these viewers watch? How can an advertiser avoid paying the high rates…
chistmas insights report

Christmas/New Year’s Viewing Insights Report

Bring on the toys and luxury goods! As everyone gets into holiday mode, retail brands, (specifically toys and luxury brands) increase their ad frequency. Viewership behavior during the December 24 - January 1 timeframe also shifts in line…
thanksgiving report

Thanksgiving Viewing Insights Report

During the Thanksgiving holiday, the average daily watch time for linear TV & OTT goes up by 25%. How can brands take advantage of this increased viewership to reach audiences? What programming are these audiences most likely watching? Find…
retail brands report

From Insights to Action: Retail Brands, Holiday 2021 Report

Retail brands are getting ready for the upcoming holiday season, marked by a huge increase in advertising. While ad impressions and frequencies are on the rise, are retail advertisers getting the most bang for their buck? Both broadcast and…