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Enhanced Ads Study

"Enhanced Ads: The Actionable Format (Canada)” explores consumer behavior and perceptions regarding various types of enhanced ads. These ads employ dynamic creative optimization through the use of data signals such as location, weather, QR…
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The Big Shift: Wave II Canada

The Big Shift: Wave II (Canada) study examines consumer behavior and perception towards Connected TV and Free Ad-Supported Streaming TV (FASTs) and how this has changed since the first wave was launched last October. The study reveals a decline…
Direct-to-Glass Playbook

Direct-to-Glass Playbook

The Next Era of Connected TV The fragmentation of the TV landscape has resulted in the same audiences being found across multiple platforms. As the number of content providers and associated subscription costs continue to grow, consumers are…
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The Clear Advantage of Direct-To-Glass Advertising

NewFronts 2023 Presentation Learn how increased access to data and content is transforming the advertising industry. This presentation includes: our latest research findings, shedding light on emerging trends and opportunities in the CTV…
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The Connected Gamer

Gamer Insights and Viewership Study Gamers make up the majority of Connected TV (CTV) users, with a whopping two-thirds of US CTV users playing video games. Free ad-supported streaming TV (FAST) content is a popular choice amongst gamers –…
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The Big Shift: Wave II

As TV viewers move away from cable/satellite TV to streaming options, consumers today want more free, ad-supported TV (FAST) content. In fact, 63% of consumers prefer to stream free content rather than paying for a subscription. As a result,…
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Game Day and Beyond: The Sports Viewership Study

TV sports are must-watch TV, with 80% of sports viewers watching live sports at least once a week. Viewership of sports content is on the rise, creating opportunities for brands to tap into this highly-engaged segment. Basketball (both professional…
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Awards Show Viewer Study

As viewers move more towards streaming options, content is quickly beginning to follow. In 2023, many major Awards Shows announced streaming partners to better connect with audiences where they are and broaden their reach. This report investigates…
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Enhanced Ads Study

Enhanced ads using Dynamic Creative Optimization (DCO) are increasingly becoming popular to engage audiences and ultimately, drive brand KPIs. We ran a study to understand how consumers perceive enhanced ads, how likely they are to interact…
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Holiday Shopper Study

We conducted a study to better understand how holiday shoppers prepared for the season, how much they are planning to spend and more. The report also highlights changes in TV viewership surrounding the holidays and key buyer personas. To learn…