Financial Services Category Report Q2 2021
ReportsThe pandemic created both historic unemployment and a surplus of funds with commuting and leisure activity at a standstill. How have financial services brands changed their TV advertising strategy in line with consumption patterns? In Q2'21,…
Mid-Year Awards Show Overview
ReportsAward show viewing has declined precipitously over the past few years. The majority of award show audiences are heavy linear TV viewers, meaning that these viewers are also reached through other shows and networks, while light and medium linear…
Sportsbook Advertising Analysis Report
ReportsWith the NFL season in full swing, sportsbook operators are back under the floodlights. Though more focused on NFL audiences, sportsbook operators advertise throughout the year, to reach fans of multiple sports. How can sportsbook advertisers…
Credit Card Category Report Q2 2021
ReportsHow have credit card advertisers adapted to changes in audience behavior as a result of the pandemic? As spending increased, the credit card category saw a 47% increase in TV ad impressions year-over-year. How do credit card brands optimize…
Halloween Viewing Insights Report
ReportsRetail and Toy brands ramp up their advertising in the weeks leading up to Halloween. How does America's spookiest holiday impact TV audience behavior? How do advertisers adapt to changing TV audience trends? Find out in our Halloween Viewing…
Restaurant Category Report Q2 2021
ReportsAmidst the pandemic, how can restaurant brands adapt to shifts in audience behavior and TV trends? One of the most hard-hit industries last year, the restaurant industry was forced to pivot and change strategy as pandemic-related restrictions…
Travel Category Report Q2 2021
ReportsAs consumers embrace travel after a year at home, how do advertising and viewing trends for the travel industry change? One of the most hard-hit industries during the pandemic, the travel industry has bounced back and increased its advertising…
Automotive Category Report Q2 2021
ReportsHow can auto brands navigate changing consumer behaviors and viewing trends to drive business KPIs with TV advertising? The pandemic affected many categories as consumers’ everyday lives were upended. With quarantines around the country, commuting…
Wireless Category Report Q2 2021
ReportsWhat's new for wireless advertisers? How can brands best navigate shifting audience dynamics? The second quarter of 2021 marked not only an awakening from a year of pandemic quarantining for many Americans, but a reshaping of the competitive…
TV Advertiser Insights: Back to School
ReportsWith an in-person back-to-school coming right around the corner, we've uncovered some trends in retailer ad-buying behavior. This report analyzes back-to-school TV audiences, where to find them, which retailers have the largest share of the…