The annual Fall TV of Tomorrow event is under way this week – virtually, of course. Our co-founder and chief product officer Raghu Kodige is on board, joining other top leaders in local broadcasting measurement from Sinclair, TEGNA, Meredith, and comScore, to explore the state of local buying and selling.
Local TV Sales: Engaging with Local Businesses and Local Consumers
Thursday, September 10 at 7:55am PT/10:55am ET
Local broadcast properties have long held a position of primacy when connecting marketers with their audiences. While there have been economic downturns that have negatively impacted the ecosystem—like the current pandemic—local television has been uniquely able to maintain its pricing power.
This local-focused panel discussion at this year’s TVOT LIVE! Virtual Leadership Congress will address how to engage with local businesses and consumers during these challenging times.
For a marketer, where does local TV fit in the expanding local media landscape? Does local television still have a strategic competitive advantage? How have your relationships evolved with local and regional brands? Is proving “ROI” the most important metric for your advertisers? And, looking beyond the current challenges in the marketplace, what are the keys to the future success of your company?
These questions and more will be answered during the session, as Raghu joins Nancy Beall, EVP of Advertising Agency Services, comScore; Todd Brown, SVP/CRO Meredith Corporation; Tim Fagan, CRO, TEGNA; Bill Hague, EVP, Magid (Moderator) and Rob Weisbord, President of Broadcast and CRO, Sinclair Broadcast.