Webinar [Video]: Viewing Behaviors, Brand Recall & Favorability, and Reactions to Covid Creatives

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Today we hosted the eighth session of our weekly webinar series.

For this session, our Chief Growth Officer, Ashish Baldua explored how different TV audience segments are responding to the pandemic.

We were also joined by Jon Stewart, VP Measurement of Brand Intelligence Platform company, Survata who talked about which brands have gained favorability since #SIPlife began; how streaming service preferences, and perception of Covid-19 creatives differed between Fox News, CNN and MSNBC loyalists and how does brand recall differ between newshounds and family viewers, or heavy and light viewers.

You can watch the full video from the webinar here:

Stay safe, stay healthy and enjoy the video.