Webinars

Shoppable TV: Blurring the Lines Between E-Commerce and Television

Following our recent 2023 Holiday Shopping Study, we’re pleased to announce our newest research study, entitled The Shoppable TV Report: 2024 and Beyond, which details U.S. consumer perceptions around increasingly prevalent “shoppable”…

Incorporating Diversity in the World of Gaming

From the Experts: Changing the Game with Diversity and Inclusion in Gaming The gaming community is incredibly diverse, transcending age, gender, ethnicity, background, and ability. This creates a dynamic melting pot where individuals find…

Embracing Multicultural Identities: Navigating Challenges and Fostering Inclusivity

From the Experts: Celebrating and Representing Audiences from Multiple Cultures Multicultural audiences are frequently defined as individuals belonging to racial or ethnic backgrounds that are non-White. However, it is essential to clarify…

Creating Realistic, Relatable and Relevant Content for Mom Audiences

From the Experts: Mastering Mom Marketing – Strategies for Success The mom audience wields significant influence over purchase decisions, with 47% contributing more than half of the household income. (Forbes, 2022) Brands that effectively…

Connecting with the LGBTQ+ Community: Insights and Strategies for Brands

From the Experts: Championing Inclusivity for the LGBTQ+ Community The LGBTQ+ audience has experienced remarkable growth in recent years. A 2022 Gallup study revealed that approximately 7.2% of adults in the United States identified as LGBTQ+.…

Webinar: AAPI Representation in Advertising

Asian Americans are projected to be the nation’s largest immigrant group by 2060 — 46M or 36% of the US population. This group is highly influential with a buying power of $1.3 trillion, representing a vast market for advertisers. Content…

Webinar: Practicing Intentional Marketing to Connect with Women Audiences

Women consumers are an influential consumer group. According to McKinsey, women in the U.S. are expected to control $30 trillion in assets by 2030. Reaching this audience where they are consuming media is key. However, even more critical is…

Webinar: Authentically Reflecting the Multifaceted Black American Consumer

According to a 2022 MAGNA report, the Black American population stands at 47M and growing, with a buying power of $1.6 trillion. Despite this massive market opportunity, advertising dollars spent on reaching the Black American consumer have…

Hispanic Audience Webinar Featured Image

Webinar: Driving Resonance with the Hispanic Consumer

In 2022, nearly 19% of the US population is Hispanic. With high purchasing power, expected to account for 12% of all US buying power by 2025, Hispanic audiences should definitely be a key demographic for brands. However, Hispanic audiences are…

Webinar: Diverse Mom Audiences — Authentic Representation and Meaningful Engagement

Moms control 85% of purchase decisions and account for over $2.4 trillion in purchasing power. (Forbes). An estimated 15.3 million children (21%) live in single-family homes with only their mothers, meaning that their mothers are the breadwinners…

Webinar: Reaching and Connecting with Diverse Audiences through Media and Entertainment

The US is often referred to as a ‘melting pot’ because of its rich pool of various cultures and backgrounds melding together. The percentage of racial minorities in the US population has grown to over 40% as of 2020 (Census, 2020). With…

Webinar: Creating Meaningful Connections with the LGBTQ+ TV Audience

The purchasing power of the LGBTQ+ community is over $3 trillion globally, and about $1 trillion in the US alone. Brands may align the LGBTQ+ community during Pride Month while not including this segment in their other campaigns. A study,…

Webinar: Authentically Representing and Connecting with the AAPI TV Audience

According to the Pew Research Center, the U.S. Asian population is projected to reach 46 million by 2060, making them the nation’s largest immigrant group. Within the large Asian American and Pacific Islander (AAPI) group, there are several…

Webinar: Reaching Women Across TV

According to Nielsen, by 2028, women will own 75% of discretionary spend dollars, making them the world’s greatest purchase influencers. With the buying power of women increasing everyday, brands need to consider how their ad creative and…

Webinar: Reaching The Black / African American TV Audience

According to Horowitz data, “over the past four years pay-TV penetration among Black households has declined from 88% in 2017 to 61% in 2021.” In light of this, how can advertisers find African American audiences across the TV universe?…

Webinar: Beyond Linear TV

Exploring best practices in striking the right balance between traditional linear TV and addressable CTV media. How are brands and agencies finding hard-to-reach audiences as streaming takes over, while avoiding the pitfalls of the complex CTV…

Webinar: Reaching the Hispanic & Latinx Audience

According to the 2021 Hispanic Digital Fact Pack, 42% of Hispanics are using internet-connected smart TVs, a 20% YOY growth. This webinar discusses the prominence of CTV in Hispanic households and how this has impacted marketing strategy for…

Webinar: Mapping the Future of TV

How can advertisers balance linear and CTV budgets this Fall TV Season? How can audiences best be engaged across platforms and services for maximum efficiency? Understanding the complex evolution of TV is paramount in finding the answers. Learn…

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