Reports - TV Audience and Brand Insights | LG Ad Solution

Reports

Report 10/08/2025

The Art & Science of the CTV-First Era

Report 09/10/2025

The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences

Report 09/10/2025

The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences

Report 08/12/2025

The Big Shift 2025 | Australia Edition

Report 07/09/2025

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025

The Big Shift Feature x UK

Report 05/15/2025

The Big Shift 2025 | UK Edition

The Big Shift Feature x CA

Report 05/15/2025

The Big Shift 2025 | Canada Edition

The Big Shift Feature x

Report 04/17/2025

The Big Shift 2025 | US Edition

The Shoppable TV Report x

Report 03/11/2025

The Shoppable TV Report: 2025 and Beyond

LGAds Stadium to Screen US x

Report 02/06/2025

Stadium to Screen (2025 | US Edition)

LGAds Stadium to Screen UK x

Report 02/06/2025

Stadium to Screen (2025 | UK Edition)

LGAds Stadium to Screen CA x

Report 02/06/2025

Stadium to Screen (2025 | CA Edition)

LG Ads Efficiency Report x

Report 01/14/2025

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

LG Ads Gaming Report x US

Report 12/12/2024

The Connected Gamer (2024 | US Edition)

LG Ads Gaming Report x CA

Report 12/12/2024

The Connected Gamer (2024 | Canada Edition)

LG Ads Gaming Report x UK

Report 12/12/2024

The Connected Gamer (2024 | UK Edition)

LG Ads Beauty Report x

Report 11/21/2024

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

LG Ads March Madness Report x

Report 10/17/2024

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

LG Ads ConnectEffect Report x

Report 10/01/2024

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

LG Ads SuperBowl Report x

Report 09/19/2024

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

LG Ads DiversitySeries x

Report 09/17/2024

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

LG Ads DiversitySeries Hispanic x

Report 08/28/2024

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

LG Ads AwardsShow Report x

Report 08/20/2024

And the Award Goes to…CTV!

LG Ads HolidayShopping 2024

Report 07/30/2024

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024

LG Ads DiversitySeries x

Report 06/27/2024

The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences

LG Ads BacktoSchool Report x

Report 06/06/2024

Commercials & Classrooms: TV’s Impact on Back-to-School Shopping

LG Ads BigShiftIIIPolitical Report x

Report 05/13/2024

The Big Shift: Political Edition

LG Ads BigShift Report x

Report 04/04/2024

The Big Shift: Wave III

LG Ads CanadaSportsSurvey Report x

Report 03/06/2024

Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition

LG Ads SportsSurvey Report UKx

Report 03/06/2024

Stadium to Screen: Streaming Live Sports in 2024 – UK Edition

LG Ads SportsSurvey Report x

Report 02/29/2024

Stadium to Screen: Streaming Live Sports in 2024

Shoppable TV Report x

Report 01/16/2024

The Shoppable TV Report: 2024 and Beyond

LG Ads PoliticalMarketers Report x

Report 11/07/2023

Direct-to-Glass Playbook For Political Marketers

LG Ads BigShiftUK Report x

Report 11/05/2023

The Big Shift: Wave II UK

LG Ads TVision Report x

Report 09/21/2023

Viewer Attention Study: Harnessing the Power of CTV

LG Ads HolidayShopper Report x

Report 09/13/2023

2023 Holiday Shopping Study

how we watch social

Report 08/17/2023

How We Watch: Trends in TV Habits

enhanced ads canada social

Report 07/27/2023

Enhanced Ads Study

bigshift canada waveII social

Report 07/13/2023

The Big Shift: Wave II Canada

Direct-to-Glass Playbook

Report 06/15/2023

Direct-to-Glass Playbook

NewFronts social

Report 05/04/2023

The Clear Advantage of Direct-To-Glass Advertising

gaming survey social

Report 04/18/2023

The Connected Gamer

bigshift waveII ads social

Report 04/11/2023

The Big Shift: Wave II

GameDayandBeyond email

Report 03/13/2023

Game Day and Beyond: The Sports Viewership Study

awards show viewer study social

Report 02/22/2023

Awards Show Viewer Study

enhanced ads social v

Report 02/06/2023

Enhanced Ads Study

holiday report

Report 12/21/2022

Holiday Shopper Study

ctv big shift CA report

Report 11/22/2022

Canada CTV Report – The Big Shift

ctv big shift US report

Report 10/17/2022

US CTV Report – The Big Shift

ctv big shift US report

Report 10/13/2022

UK CTV Report – The Big Shift

fast report

Report 08/01/2022

Insights Report: FASTs — The TV Viewers’ New Channel Of Choice

beer report

Report 03/02/2022

Alcoholic Beverage Category Insights Report

march madness report

Report 02/14/2022

Road to the Final Four: Making Moves during March Madness — TV Viewing Insights Report

olympic report

Report 01/10/2022

Get Some Olympic Gold For Your Brand: TV Viewing Insights Report

chistmas insights report

Report 11/22/2021

Christmas/New Year’s Viewing Insights Report

thanksgiving report

Report 10/26/2021

Thanksgiving Viewing Insights Report

retail brands report

Report 10/07/2021

From Insights to Action: Retail Brands, Holiday 2021 Report

financial trends q report

Report 10/01/2021

Financial Services Category Report Q2 2021

mid year awards report

Report 09/22/2021

Mid-Year Awards Show Overview

sportsbook report

Report 09/15/2021

Sportsbook Advertising Analysis Report

credit card category report

Report 09/13/2021

Credit Card Category Report Q2 2021

halloween insights report

Report 09/08/2021

Halloween Viewing Insights Report

restaurant category report

Report 08/27/2021

Restaurant Category Report Q2 2021

travel category report

Report 08/21/2021

Travel Category Report Q2 2021

auto category report

Report 08/17/2021

Automotive Category Report Q2 2021

wireless category report

Report 08/14/2021

Wireless Category Report Q2 2021

tv advertiser insights back to school

Report 07/23/2021

TV Advertiser Insights: Back to School

tv audience insights affluent sports

Report 07/14/2021

TV Audience Insights: Affluent Sports (Golf and Tennis) Viewers

lgads nba tv viewers x v

Report 06/23/2021

TV Audience Insights: NBA Viewers

lgads insights big tech tv and the pandemic q feature x

Report 05/04/2021

TV Ad Insights: Tech Titans and the Pandemic

lgads gaming industry q feature x

Report 04/27/2021

TV Ad Insights Report for Gaming Brands

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