Thought Leadership in Connected TV Advertising | LG Ad Solutions

Insights Blog

Insights 08/13/2025

Americans and Fútbol: Understanding Preferences to Maximize Impact

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Insights 06/18/2025

Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025

FAST Opportunities Insights

Insights 05/29/2025

FAST Opportunities in Slow Economies: How Consumers Are Cutting Costs, Not Content

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Insights 05/01/2025

Game Show Goldmine: Winning big with Jeopardy! and Wheel of Fortune Audiences

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Insights 04/09/2025

Connecting with Franchise Fans: What We Can Learn from “The Last of Us”

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Insights 04/03/2025

Budget-Conscious Consumer Choices: How Economic Changes Are Reshaping Spending

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Insights 03/25/2025

AI in Advertising: What Do Consumers Really Think?

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Insights 03/12/2025

Pre-Bracket Buzz: How Advertisers Can Score Before March Madness

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Insights 03/03/2025

Not Just Sports: Understanding TV Genre Trends for Year-Round Engagement

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Insights 07/24/2024

Going for the Advertising Gold

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Insights 07/01/2024

Hot Dog-based Advertising Lessons

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Insights 06/12/2024

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

LG Ads TimelyMessaging Blog x

Insights 05/16/2024

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

LG Ads DayoftheWeek Blog x

Insights 05/08/2024

Adapting CTV to Day of Week Realities

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Insights 03/20/2024

Mastering the (March) Madness: Lessons for Advertisers

Shoppable TV Report x

Insights 01/26/2024

The Shoppable TV Report: 2024 and Beyond

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Insights 09/20/2023

Holiday Shopping Study 2023: Connected TV, Shopper Trends, & Intended Behaviors This Holiday Season

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Insights 08/18/2023

Seize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy

Webinar aapi representation in advertising after ()

Insights 06/07/2023

From the Experts: Bridging the Gap between Asian American Consumers and Representation in Media

gaming

Insights 05/30/2023

Power Gamers and The Tears of the Kingdom

LG StarWar

Insights 05/04/2023

May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies

Webinar Intentional Marketing featured

Insights 04/12/2023

From the Experts: Why Investing in Women Audiences is Good for Business

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Insights 03/07/2023

From the Experts: Cultivating Deeper Brand Relationships with Black Consumers for Mutual Success

Hispanic Audience Webinar Email Graphic

Insights 11/15/2022

From The Experts: Tap Into the Hispanic Audience Segment with These Three Strategies

toy category

Insights 11/07/2022

Three Tips for Toy Brands Looking to Make an Impact Through CTV

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Insights 10/19/2022

From The Experts: Three Key Strategies for Engaging with Diverse Mom Audiences through Media

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Insights 10/04/2022

Upping The Ad Game — Interactive & Dynamic Ad Units

tennis and golf

Insights 10/01/2022

TV Trends — Ready Your Stance, Take Your Shot: Tennis & Golf

LG Ads ACR

Insights 09/15/2022

LG Smart TVs Get Global ACR Upgrade, Replacing Legacy Samba TV Technology

ME Webinar recap email

Insights 08/31/2022

From The Experts: 3 Tips To Authentically Portray Diverse Audiences In Media & Entertainment

baseball featured image

Insights 08/26/2022

TV Trends — Hit a Home Run with MLB Audiences

basketball featured image

Insights 08/15/2022

TV Trends — Create A Slam Dunk Strategy To Reach NBA Audiences

FASTS BLOG COVER

Insights 08/02/2022

FASTs Are The Next Big Thing For TV Viewers

football featured

Insights 07/21/2022

TV Trends — First Down: Football

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Insights 07/18/2022

From The Experts: 3 Things to Remember While Building Relationships with LGBTQ+ TV Audiences

Sports Overlap

Insights 07/12/2022

TV Trends — Efficiently Identifying and Reaching Sports Fans

LG Ads Walled Gardens in the CTV Industry

Insights 06/23/2022

Overcoming the Pitfalls of Walled Gardens in the CTV Industry

Lgads ThinkLA Award winner

Insights 06/15/2022

LG Ad Solutions Bags Two Awards at the ThinkLA IDEA Awards 2022

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Insights 06/13/2022

From the Experts: 3 Key Ways to Connect with Asian American TV Audiences

LG Ads Linear streaming

Insights 05/31/2022

Linear and Streaming TV: Arch Enemies or Dynamic Duo?

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Insights 05/18/2022

IAB NewFronts: Solving the TV Marketer’s Catch-22 in ’22

LG Ads QR Ads

Insights 05/02/2022

Scan To Buy: QR Codes Are Revolutionizing The Advertising Industry

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Insights 04/19/2022

From The Experts: 3 Tips To Reach And Connect With Women Audiences

SSM

Insights 03/21/2022

Breaking The Bias: Why Brands Must Intentionally and Accurately Represent Women in Messaging

iStock

Insights 03/08/2022

Three Neat Things To Know While Serving Ads To Alcoholic Beverage Audiences

Black AA Audience Webinar Featured Image

Insights 03/02/2022

From The Experts: Authentically Engaging With Black / African American Audiences

iStock

Insights 02/18/2022

How ACR solves major advertiser challenges: Transparency, Cross-Platform Advertising, Measurement, Incrementality

LG Ads Enhanced Ads

Insights 02/14/2022

New Year, New Ad Units on LG TVs

LG Ads Guaranteed Outcomes

Insights 02/09/2022

How Guarantees Will Change Ad Buying in 2022

iStock

Insights 02/04/2022

Four things to know to build a slam dunk ad strategy this March Madness

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Insights 01/12/2022

Three ways brands can go for gold during the 2022 Winter Olympics

Ladies at LG Ads Susmita Ghose web

Insights 01/05/2022

Women at LG Ad Solutions: Susmita Ghose, Head of Data Science

Ladies at LG Ads Priyanka Somaiah

Insights 12/17/2021

Women at LG Ad Solutions: Priyanka Somaiah, Team Lead, Ad Operations

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Insights 11/10/2021

LG Ad Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads

Ladies at LG Ads Brianna

Insights 11/03/2021

Women at LG Ad Solutions: Brianna Santoro, Senior Account Manager

Ladies at LG Ads Juhi

Insights 10/25/2021

Women at LG Ad Solutions: Juhi Jain, Product Manager

MTV Video Music Awards

Insights 09/24/2021

Hello, MTV – and welcome to our VMA Analysis

Ladies at LG Ads Parihar

Insights 09/21/2021

Women at LG Ad Solutions: Premlata Parihar, Associate Product Manager

Ladies at LG Ads Ksenia

Insights 09/08/2021

Women at LG Ad Solutions: Ksenia Koroleva, Manager, Product Operations & Analytics

Ladies at LG Ads laura

Insights 08/25/2021

Women at LG Ad Solutions: Laura Schneider, Director of Sales

LG Ads Jeopardy

Insights 08/17/2021

Is Mike Richards’ new job in Jeopardy?

Ladies at LG Ads Sushmita

Insights 08/14/2021

Women at LG Ad Solutions: Sushmita Singh, Technologist

shark week x

Insights 07/22/2021

New viewers swarm to networks as a result of Shark Week

th anniversary x

Insights 07/16/2021

MSNBC tune-in is up as we settle into the Biden reign

keeping up kardashians x

Insights 06/22/2021

Can E! keep up without the Kardashians?

radio television business report

Insights 06/04/2021

The Sudden TV Revolution

awards

Insights 04/27/2021

And the Oscar goes to…

Golf-2021

Insights 04/15/2021

No need for a mulligan with this year’s Masters Tournament

baketball

Insights 04/06/2021

Final Four Take the Floor

basketball

Insights 04/01/2021

What’s all that bracket? Cue March Madness!

sorry were closed

Insights 03/30/2021

Despite loyal viewers, NBC’s Superstore shuts its doors

grammys

Insights 03/15/2021

The GRAMMYs hit a record low despite breaking records for most awards won by women

th golden globes

Insights 03/15/2021

Amid controversy and Covid, how did the 78th Golden Globes perform?

lonestar tv series poster

Insights 01/28/2021

FOX Dominates with 9-1-1: Lone Star Season 2 Premiere

CallYourMother

Insights 01/19/2021

ABC’s Call Your Mother Premiere Loses Viewers to NBC, CNN, ESPN and FOX

the resident casting x

Insights 01/16/2021

NCIS Re-Runs and Anderson Cooper 360 send FOX’s The Resident to the ER

Prodigal Son TV series Title Card

Insights 01/15/2021

Viewers Favor Cuomo, This Is Us, FBI Over Prodigal Son’s Season 2 Return

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Insights 01/12/2021

Tech Titans and the Pandemic

call me kat scaled

Insights 01/10/2021

Call Me Kat Series Premiere: Viewers Dial in to NFL and 60 Minutes

the rookie S

Insights 01/10/2021

The Rookie Falls to the NFL Pros

a million little things

Insights 11/25/2020

Another Fall TV Premiere Loses Viewers to FOX’s NFL

theNeighbourhood

Insights 11/19/2020

The Neighborhood Premiere Rivals ESPN Football; Both Are Outmatched By The Voice

Greys Anatomy

Insights 11/19/2020

NFL Intercepts Grey’s Anatomy Fall Premiere Viewership

M thCMAAwardsLogo

Insights 11/16/2020

Country Music Awards Win Three-Hour Primetime Slot

Young Sheldon

Insights 11/12/2020

CBS’ Young Sheldon Season 4 Premiere Outwatched During Election Week

social media

Insights 11/11/2020

Dealing with Distraction: Best Practices for TV-to-Social Media Activation

industry events

Insights 09/11/2020

Join Alphonso at These Industry Events!

TVOT new

Insights 09/09/2020

Talking Local at TVOT Live!

Insights 07/07/2020

Alphonso Partners With Variety To Document COVID Impact On TV Viewing

Insights 06/17/2020

It’s Time To Re-Conceptualize Linear Television

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Insights 05/20/2020

Webinar [Video]: Viewing Behaviors, Brand Recall & Favorability, and Reactions to Covid Creatives

viewership trends covid

Insights 05/18/2020

Viewership Trends for Sports Networks during Covid-19

covid viewership trends

Insights 05/04/2020

Covid-19 Viewership Trends: Local News Holds Ground, OTT Stabilizes, Cable News Up 50%

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Insights 04/30/2020

An Oasis In a Sports Desert: The 2020 NFL Draft

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Insights 04/29/2020

Webinar [Video]: Tracking Foot Traffic Trends: Location and TV Data In Action

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Insights 04/22/2020

Scripted Series and Late-Night shows see viewership increase

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Insights 04/21/2020

The Quarantine Effect: Despite lack of live events, consumers are still watching

one world together

Insights 04/20/2020

‘One World: Together at Home’ attracts nearly half of all live TV viewers

Daytime TV

Insights 04/07/2020

Is Daytime Becoming The New Primetime?

coronavirus blog image

Insights 03/17/2020

Pandemic, Postponed Sports, & Politics: Navigating the New Normal in TV

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